4,351
followers
186 posts
Reels, carousels and stories — the main home for get-ready-with-me content.
Media kit · 2026
Alex FickaFor the girls who love getting ready — Beauty finds, outfits & girl talk.
Beauty, lifestyle & fashion creator splitting her time between NYC and South Florida. Latina (Dominican & Puerto Rican), filming get-ready-with-me beauty content, product finds, outfits and girl talk for an audience of women who love getting ready.
Platform reach
Figures straight from her public profiles.
Nothing on this page is estimated. Where a number is not published — engagement rate, age split, top cities — it is listed as available on request rather than guessed.
TikTok
@alexficka2,324
followers
233.2K likes
Short-form beauty finds and outfit content with the platform's strongest engagement per view.
YouTube
Alex Ficka452
subscribers
Longer-form routines, resets, hauls and the ten-year creator story.
7.1K
combined followers across Instagram, TikTok & YouTube · 233.2K likes on TikTok
Audience
Who is actually watching.
Full follower demographics — age breakdown, gender split, top cities and engagement rate — can be exported from her platform insights and shared on request.
Request the audience breakdown- Who they are
Women who follow beauty, fashion and everyday lifestyle content
Source: Platform audience type
- Where they are
United States, centred on New York City and South Florida
Source: Creator's own markets
- Language
English & Spanish
Source: Creator's published content
- Cultural connection
Latina audience — Dominican & Puerto Rican heritage
Source: Creator's public profile
Content pillars
Four things she does consistently well.
- Get ready with me
- Full skin-prep-to-last-step routines, filmed in real time. The format her audience asks for most.
- Beauty finds & reviews
- New launches, repurchases and honest first impressions — what actually made it onto her shelf.
- Outfits & style
- What she is wearing, how she styled it, and the pieces worth buying.
- Girl talk & lifestyle
- Closet resets, routines, and the everyday chat that makes the beauty content feel like a friendship.
01
02
03
04
Why her
What separates this account.
Formats are easy to copy. What is harder to copy is the ten years of context behind them — and the way she talks about a product when nobody is paying her to.
- Ten years of beauty content
- Her first makeup video went up in 2016 and she has been filming ever since. That archive is why she can talk about a product in detail instead of reading a script back to camera.
- Real numbers, published
- Every figure in this kit is read from her public profiles. Anything she cannot verify — engagement rate, age split, top cities — is offered on request rather than estimated.
- She answers her own email
- Briefs land in her inbox and get a straight answer within 48 hours: what fits, what it costs, and what the content will look like. No agency layer and no template reply.
- A bilingual, bicultural audience
- English and Spanish, Dominican and Puerto Rican heritage, and a following split between New York City and South Florida — two markets with very different buying habits.
Formats & services
What you can book her for.
Rates depend on the format, the deliverables and the usage rights you need. Send your brief and Alex will come back with a quote — no rate card required to start the conversation.
Dedicated Instagram Reel
A stand-alone reel built around your product, from concept and filming through editing and caption.
1 reel · 1 round of revisions
Instagram Story series
A sequence of story frames with product shots, honest first impressions and a link sticker to your page.
3–5 frames · link sticker included
TikTok video
Native short-form built for the TikTok feed, using the formats that already perform with her audience.
1 video · trending-audio friendly
UGC / content-only package
Brand-owned footage and stills you can run as paid creative or on your own channels. No posting required.
3–5 assets · full usage rights
YouTube integration
A dedicated mention or a full feature inside a routine, reset or haul video.
60–90s feature
Beauty shelf placement
Your product added to her Favourite Products shelf with a tracked affiliate link, on an ongoing basis.
Ongoing · affiliate tracked
How it works
From brief to going live.
A short, predictable process — no agencies, no back-and-forth maze.
- 01
Tell her about the campaign
Send the product, the goal, the timeline and your budget through the collaboration form.
- 02
Get a proposal
Alex replies within 48 hours with the formats that fit, a rate, and what the content will look like.
- 03
Approve and ship
Once the scope is agreed and the product arrives, she films, edits and sends drafts for approval.
- 04
Go live and report
Content publishes on the agreed dates and you receive the performance figures afterwards.
Partnerships
Where she is right now.
Sephora Squad 2027
ApplicantApplied to Sephora's creator programme for 2027 after almost ten years of making beauty content.
Brand collaborations
OpenCurrently accepting beauty, skincare, fragrance, fashion and lifestyle partnerships.
Brands & agencies
Put your product in front of people who trust her taste.
Send the brief, the timeline and the budget. You'll get a straight answer about what fits, what it costs and what the content will look like — within 48 hours.