InstagramReel · 4 Oct 2026
Applying to Sephora Squad 2027
Hi I'm Alex & I just applied to the Sephora squad 2027! Support me by clicking the link in my bio.
Watch on InstagramBeauty · Lifestyle · Fashion
For the girls who love
getting ready.
I'm Alex Ficka — Beauty finds, outfits & girl talk. Filmed from New York City to South Florida, for anyone who wants the honest version of what to buy.
233.2K likes
Beauty findsOutfitsGirl talkGet ready with me@alexfickaNYC · Florida
About
She films the actual process — not the highlight reel.
Almost ten years ago Alex uploaded her first makeup video to YouTube. She has been filming ever since — first for the love of it, now as a creator building a community around beauty, style and the rituals of getting ready.
Her content is warm and unpretentious. She films the actual process: skin prep before a night out, the gloss she keeps repurchasing, the closet reset, the outfit she finally got right. She is Latina — Dominican and Puerto Rican — and splits her time between New York City and South Florida, so her feed carries both a city polish and a Florida warmth.
Today she publishes across Instagram, TikTok and YouTube, and is building toward brand partnerships that fit the way she already talks about products: honestly, in detail, and only when she actually uses them.
- Based
- New York City & South Florida
- Heritage
- Dominican & Puerto Rican
- Languages
- English & Spanish
By the numbers
- 4,351
- Instagram followers
- 233.2K
- TikTok likes
- 452
- YouTube subscribers
- 10 yrs
- Making beauty content
@alexficka
2,324 followers on TikTok
Longer-form routines and hauls
First makeup video posted in 2016
Media kit
Everything a brand needs, in one place.
Reach across Instagram, TikTok and YouTube, the content pillars she works in, and the formats you can book — 7.1K combined followers across Instagram, TikTok & YouTube.
01
Get ready with me
Full skin-prep-to-last-step routines, filmed in real time. The format her audience asks for most.
02
Beauty finds & reviews
New launches, repurchases and honest first impressions — what actually made it onto her shelf.
03
Outfits & style
What she is wearing, how she styled it, and the pieces worth buying.
04
Girl talk & lifestyle
Closet resets, routines, and the everyday chat that makes the beauty content feel like a friendship.
Top content
The videos people keep coming back to.
Real reels and posts — get-ready-with-me beauty, outfits, wardrobe resets and the humour in between. Tap any card to watch it on the platform it lives on.
- Instagram
InstagramReel · 6 Oct 2026
Ten years of makeup videos
Almost 10 years ago I posted my first makeup video. Here's to growth, confidence, beauty, and becoming the woman capable of being.
Watch on Instagram
InstagramReel · 5 Oct 2026
Gloss, clips and the getting-ready ritual
The part of getting ready that takes two minutes and still feels like self-care — lip gloss in, clips out.
Watch on Instagram
InstagramCarousel · 22 Sep 2026
My personality in 10 slides
The strangers on the internet really will hype you up before the people in your life do. Just a beauty girlie building her little corner of the internet.
Watch on Instagram
Follow
Find her everywhere.
Three platforms, three sides of the same creator — the beauty shelf, the outfits and the girl talk. Follow on the one you already scroll, and everything new lands there first.
Instagram
@alexficka4,351
followers · 186 posts
Reels, carousels and stories — the main home for get-ready-with-me content.
Follow on InstagramTikTok
@alexficka2,324
followers · 233.2K likes
Short-form beauty finds and outfit content with the platform's strongest engagement per view.
Follow on TikTokYouTube
Alex Ficka452
subscribers
Longer-form routines, resets, hauls and the ten-year creator story.
Follow on YouTube
Favourite products
The shelf, honestly.
What is actually in rotation — the glosses, the clips, the skin prep and the one fragrance she keeps repurchasing. Every entry links straight out to shop it.
- 01
Lips
Tinted lip oil & gloss
The everyday lip
A tinted oil over a balm for the glossy, still-wearable everyday lip you see in most of her get-ready videos.
- 02
Hair
Claw clips & sectioning clips
The getting-ready kit
The pink clips doing the work in every single get-ready-with-me — holding the front sections back while the makeup goes on.
- 03
Skincare
Skin prep & hydration
The base
Whatever goes on before the makeup does — hydrating layers first so the base sits smooth instead of patchy.
- 04
Fragrance
Everyday signature scent
Finish it off
The last step before she leaves the house. Fragrance is the one thing she repurchases without thinking about it.
Shop
One click from the video to the cart.
Everything lives in one Amazon storefront, with her live link hub and beauty favourites close behind. Some links are affiliate links.
For the girls who love getting ready@alexficka
Brands & agencies
Put your product in front of people who trust her taste.
Send the brief, the timeline and the budget. You'll get a straight answer about what fits, what it costs and what the content will look like — within 48 hours.