Favourite products
The shelf she actually shops from.
These are the categories that show up in almost every video — the gloss, the clips, the skin prep, the scent. Tap through to shop the exact product or browse the whole storefront.
In rotation right now
6 picks · updated as the shelf changes
- 01
Lips
Tinted lip oil & gloss
The everyday lip
A tinted oil over a balm for the glossy, still-wearable everyday lip you see in most of her get-ready videos.
- 02
Hair
Claw clips & sectioning clips
The getting-ready kit
The pink clips doing the work in every single get-ready-with-me — holding the front sections back while the makeup goes on.
- 03
Skincare
Skin prep & hydration
The base
Whatever goes on before the makeup does — hydrating layers first so the base sits smooth instead of patchy.
- 04
Fragrance
Everyday signature scent
Finish it off
The last step before she leaves the house. Fragrance is the one thing she repurchases without thinking about it.
- 05
Makeup
Skin tint & concealer
The base
Light coverage that still looks like skin — the reason her base reads fresh on camera rather than heavy.
- 06
Body
Body oil & body care
After the shower
Body care is part of the getting-ready routine too — the glow starts long before the highlighter.
Some links on this page are affiliate links. If you buy through them, Alex Ficka may earn a small commission at no extra cost to you. Products are only listed because they are genuinely in use — never because of a commission.
Shop everything
Where to find the full list.
Her Amazon storefront holds every recommendation in one place. The link hub carries whatever she is sharing this week.