InstagramReel · 4 Oct 2026
Applying to Sephora Squad 2027
Hi I'm Alex & I just applied to the Sephora squad 2027! Support me by clicking the link in my bio.
Watch on InstagramTop content
The work, in one place.
A selection of reels, carousels and videos that show how she films, what she films, and the range she can bring to a campaign.
Most-requested formats
Get ready with me · beauty finds · lifestyle
Instagram
InstagramReel · 6 Oct 2026
Ten years of makeup videos
Almost 10 years ago I posted my first makeup video. Here's to growth, confidence, beauty, and becoming the woman capable of being.
Watch on Instagram
InstagramReel · 5 Oct 2026
Gloss, clips and the getting-ready ritual
The part of getting ready that takes two minutes and still feels like self-care — lip gloss in, clips out.
Watch on Instagram
InstagramCarousel · 22 Sep 2026
My personality in 10 slides
The strangers on the internet really will hype you up before the people in your life do. Just a beauty girlie building her little corner of the internet.
Watch on InstagramInstagramReel · 4 Oct 2026
Applying to Sephora Squad 2027
Hi I'm Alex & I just applied to the Sephora squad 2027! Support me by clicking the link in my bio.
Watch on InstagramInstagramReel · 6 Oct 2026
Ten years of makeup videos
Almost 10 years ago I posted my first makeup video. Here's to growth, confidence, beauty, and becoming the woman capable of being.
Watch on InstagramInstagramReel · 5 Oct 2026
Gloss, clips and the getting-ready ritual
The part of getting ready that takes two minutes and still feels like self-care — lip gloss in, clips out.
Watch on Instagram
InstagramReel · 8 Oct 2026
Get ready with me — braids and glow
A full getting-ready run-through: skin first, then the fun part. The clips are the ones from my last reel.
Watch on Instagram
InstagramReel · 29 Sep 2026
Vanity-side getting ready
Mirror selfie, silk robe, everything laid out. This is what the before looks like.
Watch on Instagram
InstagramReel · 30 Sep 2026
Closet reset, colour-blocked
Resetting the wardrobe before the season turns — everything back in its place, and the pieces I actually wear.
Watch on InstagramInstagramCarousel · 22 Sep 2026
My personality in 10 slides
The strangers on the internet really will hype you up before the people in your life do. Just a beauty girlie building her little corner of the internet.
Watch on Instagram
InstagramReel · 1 Oct 2026
What it's like to be a woman in 2026
Make sure you have some sort of defense mechanism. A little kitchen humour with the beauty content.
Watch on Instagram
InstagramReel · 28 Sep 2026
Gala night outfit
The dress, the hair, the whole look — shot on the way in.
Watch on InstagramYouTube
Subscribe on YouTubeYouTubeVideo · Oct 2026
10 Years Later… I applied for Sephora Squad
Almost 10 years ago, I uploaded my first makeup video to YouTube. Subscribe and come along with me for beauty, fashion & lifestyle.
Ten-year creator retrospective
Watch on YouTubeYouTubeVideo · 2026
Productive Sunday Reset
Cleaning, unpacking and getting my life together — including a full beauty room reset and my skincare routine.
Full-length routine
Watch on YouTubeYouTube
Subscribe on YouTube.
The longer version of everything here — full get-ready-with-me routines, Sunday resets, hauls and the ten-year story behind the channel. New videos land on the channel first, and a subscribe is what keeps them coming.
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Longer-form routines, resets, hauls and the ten-year creator story.
About these figures
Per-post reach, saves, shares and audience retention are exported from the platform insights rather than published here, because they change constantly. Ask for them alongside a brief and you will get the real numbers for the format you are considering — including what performed and what did not.
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